Discover the transformative power of service design with 'This is Service Design Thinking' by international experts in the field. This comprehensive guide, published by John Wiley & Sons, delves into the essential principles and practical applications of service design thinking. If you aim to enhance customer experiences, drive innovation, and improve your service offerings, this book is a must-have for professionals in service management and design. Learn how to design and market services that effectively meet customer needs and foster engaging interactions between service providers and patrons.

This insightful resource is structured into three key sections: Basics, Tools, and Cases. In the Basics section, explore the five fundamental principles of service design thinking that form the backbone of effective service delivery. The Tools section introduces a variety of innovative tools and methods crucial for any service design practitioner. Lastly, the Cases section showcases real-world examples from five inspiring companies who have successfully implemented service design principles, providing practical insights and strategies to apply in your own organization.

Additionally, the book features a one-page 'Customer Journey Canvas', a practical tool to sketch out any service on paper while addressing stakeholder concerns from customers to management. This compelling guide is essential for service design professionals, business leaders, and anyone interested in creating extraordinary customer experiences. Elevate your service design strategy today with this invaluable resource!