Discover the essential guide to Health Communication with this critically acclaimed book by John Wiley & Sons. This BRAND NEW edition, published in 2017, spans 224 informative pages and offers a comprehensive examination of the vital role health communication plays in driving positive health outcomes for both populations and individuals. It emphasizes the need for a critical appraisal of the ideologies and theories that underpin effective health communication practices. The text seamlessly situates health communication within a rich social context, integrating insights from education, psychology, and communication disciplines. The authors present international examples, challenging the conventional assumptions that shape health promotion interventions. With a keen focus on the political nature of health communication, the book addresses critical issues of power, ethics, and inequality, making it an invaluable resource for students and practitioners alike. Equip yourself with the knowledge to analyze contemporary health communication through the detailed examples and annotated suggestions for further reading. Whether you are a student looking to deepen your understanding or a health professional seeking effective strategies, this book is a must-have resource in the field of health communication. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745697734
Year: 2017
Publisher: John Wiley & Sons (UK)
Pages: 224


Description:


Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas “ education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.