Some say it is evil, some call it militarism in print and others love it, but most people have difficulty being neutral on the subject of German print advertising of the 1933 - 1945 period. Regardless of their point of view, almost anyone who has objectively examined the advertising art produced in Nazi Germany has been stunned by the powerful graphics.

This book is about advertising. In it the authors have made no attempt to analyze, explain, justify, endorse, condemn or specifically depict any aspect of Third Reich Germany other than print advertising. The authors simply provide and interpret a never-before-seen selection of advertising art of the Third Reich, extracted from a priceless private archive of ancient magazines, newspapers and books.

• 176 pages
• over 400 period advertisements
• 95 advertisements in full-color
• ads and subjects are fully indexed
• key German words defined
• complete historical introduction
• Reichskulturkammer explained

Advertisements feature aircraft, lingerie, flags, automobiles, food, edged weapons, uniforms, toys, hotels, binoculars, ships, tobacco, art supplies, pistols, insigne, beer, cameras, porcelain figurines, motorcycles, ammunition, gas generators, bicycles, theaters, military caps, rifles, books, trains, boots, tableware, busses, tires, helmets, chemicals, radios, boxing matches, goggles, cosmetics, gasoline, razor blades, cough drops, nightclubs, and even funerals.