Discover the transformative power of social media in 'Theory of the Hashtag', a must-read for anyone interested in contemporary digital culture. This engaging book meticulously unravels the journey of the hashtag (#), illustrating its impact on public discourse and social media communication. As a potent tool for organizing information and driving social movements, the hashtag has become an omnipresent element in our online interactions. Understand how this small symbol becomes a powerful agent for change, influencing socio-political activism and marketing alike. Andreas Bernard delves deep into the hashtag's history, tracing its explosive growth through platforms like Twitter and Instagram, where it became a staple for categorizing conversations and amplifying voices. He compellingly argues that while hashtags facilitate easier navigation in the overwhelming sea of online content, they can simultaneously flatten complex discussions and obscure individual nuances, as highlighted in phenomena like the #MeToo movement. A valuable addition to your reading list, 'Theory of the Hashtag' offers insights that resonate with marketers, activists, and anyone engaged in social media. Condition: BRAND NEW. ISBN: 9781509538942. Year: 2019. Publisher: John Wiley & Sons (UK). Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509538942
Year: 2019
Publisher: John Wiley & Sons (UK)


Description:


This is a short book about the most prominent sign of our times The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate With its help, statements are bundled together and discourse is organized and amplified around common buzzwords This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate.


Andreas Bernard traces the young and spectacular career of the humble hashtag He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing “ two apparently very different fields which are united in their passion for the hashtagTheory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.