Thornton Melon's Tall & Fat - Long Sleeve T-ShirtNaming your retail empire "Tall & Fat" is the kind of radical honesty that makes every focus group consultant weep. Melon built 150 locations by refusing to pretend big guys wanted to shop somewhere called "The Slender Gentleman." Inspired by Back to School. The Details: Arched white retro serif text reads "THORNTON MELON'S" above a rounded triangular badge with a white to light blue gradient fill and dark border, containing "TALL FAT" in blue bubble