The Air Jordan 3 Retro "Seoul 2.0" pays homage to South Korean culture with a refreshed take on the iconic silhouette. Released on May 17, 2025, this edition features a white leather upper accented by Sport Royal and Challenge Red hues, reflecting the colors of the South Korean flag. Distinctive design elements include a hairy suede elephant print, quilted blue collars, and aged yellow midsoles, giving the sneaker a vintage aesthetic. Embroidered Korean characters—꿈 (Ggeum) meaning "dream" and 정 (Jeong) signifying "deep connection"—are featured on the inner tongues, adding cultural depth. A Nike Air logo adorns the heel, and the sneaker is presented in a special box with a cloudy blue sky graphic and elephant print embossing.