What is most important to your success as a sales or business professional? Many people will tell you that it s all about crafting the right pitch, making more cold calls, or having a powerful closing technique. Some will say that it s education, experience, product knowledge, job title, territory, or business dress. Others argue that it s your company s reputation, brand awareness, product, price, or service guarantees. There are even those who say it is an investment in the latest CRM software, Sales 2.0 tools, or your social media strategy. Jeb Blount says none of the above!