A Full Day Creative Retreat for Business Owners Who Want Their Content to Actually Sell

You're creating beautiful work. But is your social media actually bringing in customers?

You post consistently (sometimes). You try the trends. You spend hours getting the photos right. And yet, the sales aren't matching the effort. That's because most creative business owners treat social media like a portfolio, a place to show rather than a tool to sell. This workshop will close that gap.

How will this happen:
In the morning, Mariana will run you through basically everything she knows about marketing and social media. This will be an interactive/getting-to-work workshop! There will be 4 parts:

1. The Foundation: We will cover what the social media landscape for creative businesses looks like, what's actually working right now & what you should stop doing.
2. Know Your Customer: We're going to be razor-sharp on who your ideal customer is, not demographics on paper, but what drives their decisions, what problems they're trying to solve, and what makes them click "buy".
3. Your Content Strategy: We will build your content pillars, the themes and angles that position you as the obvious choice for your ideal customer. You'll learn the difference between content that gets likes and content that gets sales, and map out a repeatable framework.
4. Creating Content That Converts: Hands-on writing and planning. You'll draft real posts using your new framework. So you leave with a content bank you can actually use, not just ideas in a notebook.

No vague advice, you'll be doing the real work in the room and leaving with a plan. Worst case scenario: you find it all confusing but get to spend 4 hours with other creative business owners. Best case scenario: You walk away with your content strategy sorted and a system to keep going!

You'll also take home a printed workbook with every exercise from the day. Or bring your laptop to do the exercises straight into a google doc (google doc workbook provided!).

In the afternoon, Miranda will take you into a hands-on Jesmonite masterclass where you’ll create your own terrazzo-style pieces from scratch.

You won’t just follow steps, you’ll actually learn how to design and build your own unique pieces using professional techniques.

Most people stick to pre-made colors or simple designs. But once you understand how Jesmonite really works, (color, composition and texture), you can create pieces that feel truly your own. That’s exactly what we’ll be doing.

This will be a practical, get-your-hands-dirty kind of session where you’ll learn by doing. We’ll cover:

1. Creating Your Own Terrazzo
   You’ll design and make your own terrazzo chips, choosing colors, sizes and combinations that match your style. This is where your pieces start to stand out.
2. Color Mixing & Design Choices
   You’ll learn how to mix pigments, create balanced color palettes and avoid muddy or dull results. 

You’ll choose from a huge variety of molds. Think coasters, trays, candle holders or other home accessories, and create two finished pieces to take home.

No experience needed, but you’ll leave feeling like you actually understand the material instead of just having tried it once.

Worst case scenario: you get a bit messy and spend a few hours offline, making something with your hands.
Best case scenario: you discover a new creative skill and go home with two pieces you’re genuinely proud of.

Practical details:

• Date: 23-07-2026
• Hours:
  
  • Morning programme: 10.00 - 13.00
    
  • Lunch: 13.00 - 13.30
  • Afternoon programme: 13.30 - 15.30
• Location: Nijverheidsweg 4, Heemstede
• Available spots: 18