Artek Conscious Consumption Poster: One Chair is Enough
Visual Identity: Kokoro & Moi
Size: 50 x 70 cm
Year: 2022

One Chair is Enough
Deliberately informal, Artek’s wooden chairs are not tied to specific functions or settings. Distinct yet simple, they lend themselves as readily to dining, conversing, and studying as to waiting, meeting and congregating. The chairs are transversal, travelling easily between all spheres of private homes and public spaces. Compact and stackable, they comfortably fit into smaller spaces and also look good in series. Practical, durable and full of beauty for the everyday, they are universal wooden chairs.

Conscious Consumption
A visual concept shaped by layers — torn surfaces as traces of time, then and now.
Built on original packaging slogans, as relevant today as ever.
Showing, rather than telling.