The Nike Air Max 1 Atmos Elephant 2017 was released as part of a collaboration between Nike and Japanese sneaker boutique, Atmos. Initially released in 2007 as part of the "Zoo Pack" collection - it was later released again in 2017 with an updated design.

The shoe features an elephant print pattern that covers the mudguard and heel panel as well as the neck. It has a suede upper with a contrasting black and white color scheme that also extends to the midsole and outer sole. There are also hints of turquoise that cover the Air Max branding on the tongue and upper heel as well as the Swoosh.