How do you create a culture with real impact? A culture that encourages feedback and welcomes critical friends and critical clients to keep you honest. A culture in which HR plays a strategic role in helping a business understand its people and ensure you can create the right conditions for everyone to flourish.

Join the Club! offers honest, concrete and people-oriented ideas and examples to apply in your own organisation to build that impact culture. Drawing on experiences from Kobe’s and Bruce’s rich careers, it is a candid portrait of where they stand and where they want to go. From internal reflections to conversations with employees and business partners, this book joins the forces that challenge us to think bigger, listen better, and grow with intention. Yes, we are still learning. And we hope this book shows exactly why that matters.

The energy of Bruce Fecheyr-Lippens lies in unleashing the best potential of people and teams. He is currently the Chief HR Officer at SD Worx, after experiences at McKinsey, Solvay, Euroclear and experience as co-founder of huapii. Bruce blends innovation, entrepreneurship, people leadership and a passion to help build inclusive and energizing cultures in which everyone can thrive at their best potential.

Kobe Verdonck is an experienced business leader and the Chief Executive Officer at SD Worx. With a career that includes leadership positions at Raet and NorthgateArinso, he brings deep expertise in HR technology and services. Kobe combines strategic insight with a strong focus on sustainable growth, customer success, and empowering people to thrive in a rapidly changing work environment.