In The Fox Experiment, you’ll breed your own domesticated foxes. In each round you'll select a pair of fox parents who have certain traits. You'll gain those specific trait dice, roll them, then try to move them around to make complete trait symbols which you'll then mark off on your pup card. You'll then gain trait tokens depending on how many traits you marked off which you'll use to upgrade tracks on your personal player board.

At the end of the round, the previous generation of foxes will be cleared and all of the new pups will be moved to the kennel — thus becoming candidates to be chosen as parents in the next round. The game ends after 5 rounds and you'll gain points for pleasing patrons (end of game scoring bonuses), studies completed (personal player objectives), if you ever won the friendliest fox award, upgrades on your personal player board, and extra tokens. The player with the most points wins!