Reinventing the Store offers a rare behind-the-scenes insight into the company that continues to surprise both friend and foe with its many successes.
The story begins at a time when the world was just starting to focus on the internet, and tells the coming of age of a new era. Michel Schaeffer, an executive board member since the early days, talks about the ups and downs—and doesn’t hold back.
About daring to think big, dealing with triumphs and setbacks, and a constant commitment to innovate: a fascinating story, certain to inspire you to pursue your boldest dreams.

“Be prepared: this absolute page-turner will rob you of your sleep.”
—reader’s review
“Packed with juicy anecdotes, sparing no one.”
—NRC Handelsblad