A strong company culture is essential to running a healthy business. Shaping Company Culture is a practical workbook for start-ups, scale-ups, and also for established companies looking for tools to help them achieve this.

When it comes to company culture, some people roll their eyes. It is too elusive, too fluffy. But shaping a company culture is not hocus pocus; it is a matter of clearly defining your foundations and the values you aspire to, and translating these into concrete practices, and weave them into everything you do.

Shaping Company Culture makes the topic of ‘company culture’ very tangible by breaking it down into clear steps, describing each one succinctly and powerfully, and then providing exercises to help you get started.

Ingrid De Clercq is chief people officer at Deliverect, one of the four Belgian unicorns. This fast-growing company has five hundred employees and twelve offices all over the world.

With her consultancy company Ouzia, Ingrid’s work has included projects to build an entrepreneurial culture, developing, launching and coaching innovation programmes for larger companies, and mentoring management roles in young, innovative companies.

Ingrid was a guest lecturer on entrepreneurial team composition for Imperial College, London, the University of Brussels (VUB) and the Erasmus University College in Brussels. She has also been a keynote speaker and facilitator at innovation conferences all around the world. Ingrid has a Graduate Certificate in Creativity and Change Leadership from the State University of New York, Buffalo, is a FourSight Master Trainer in Mindset Certification, and a Certified MBTI Trainer Type I & II.